How to Build A Successful Business in Japan Reviews & Book PDF Download


How to Build A Successful Business in Japan Reviews & Book PDF Download. A must-read for anyone who needs to better relate to today’s Japanese consumer! With his experience and breadth of knowledge, Nick Johnston does an excellent job of demystifying and deconstructing misconceptions about the notoriously challenging Japanese market, and offers the reader up-to-date, pragmatic and no-nonsense advice to figuring out distribution and business practices in Japan. Highly valuable and recommended reading for executives back in headquarters, because the lesson of success in Japan will boost the global competitive edge of your business.
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