The No Discount Guide To Fitness Marketing full & legal download (.pdf). Feel free to share Brian Cannone’s book with your friends on Facebook! Most health club owners, studio owners, or independent personal trainers get into the fitness business because they love helping people. The reason that personal trainers struggle to open their own facility and existing health club owners find it difficult to maintain their profitability is because they’ve rarely been given as much education in terms of business planning as they have in fitness program design. Brian’s Fitness Sales Training helps personal trainers begin to think more like managers and entrepreneurs and lets you take control of your business, rather than guessing and struggling with dead end promotions. All facets of your business planning are laid out in an easy-to-understand and easy-to-read format. Implement each section just as Brian suggests and you can look forward to a prosperous future in the fitness business.